Sweet spots and tipping points

The big news in the Apple world this week is the new iPod shuffle and the iMac mini. This is big news because Apple has always been perceived as having innovative but expensive products, and these two new products are positioned in the mass-market sweet spot. There’s a great illustration of that here.

Lots of people lust after an iPod, but $250 can be tough to justify. The $99 “iPod shuffle” is nearly an impulse buy. After it was announced, one Apple Store sold out of 2,000 Shuffles in just four hours — a lot of people bought one for themselves plus one (or more!) for friends. I think Apple has a hit here.

The iMac mini is going to be hot also (it doesn’t ship until Jan 22). So many people are sick of dealing with Windows issues, viruses, spyware, etc, that they’re looking for reasons to use something else. And I think more than a few of them will be thinking seriously about getting a $500 Mac, since they already have a monitor, keyboard and mouse. It comes with a lot of software, and they can always buy Microsoft Office for the Mac if they need it.

I’m happy with my iPod and PowerBook, so these announcements won’t affect me, but I have preordered iLife 05 for the new and improved GarageBand so I can make more music!

2 thoughts on “Sweet spots and tipping points”

  1. “A $99 iPod is nearly an impulse buy…[but] these announcements won’t affect me.”

    In the immortal words of Jon Stewart: “Whaaaaaa?”

    Dude: your patient wife has done without an iPod lo these many years. You, as the family’s alpha Apple geek, should go out and buy her a ‘Pod.

    Love,

    the aforementioned patient wife

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